Avant-Garde Models is constantly promoting expressive models on the Romanian and international market. We try to make our clients understand the importance of advertising (and, subsequently, modeling) in creating a well-perceived image and competitive personality for their businesses. At the same time, Avant-Garde Models is trying to correct the negative perceptions – easygoing, unprofessional and promiscuous – that most Romanians have regarding models and the modeling industry.
Avant-Garde Models started out in August 2003, with a basic team of experienced models. Before the end of the year, the agency had already gained awareness in the local and national modeling industry and respect for seriousness and professionalism from the first clients. In the spring of 2004, the first model shootings for advertising campaigns for Mancetta and Softouch were highly successful, resulting in further requests for similar work and new clients and contracts. With the launch of the official website in 2004, Avant-Garde Models soon became known on the international market, with agencies from France, Italy Japan and Germany showing their interest in initiating business relationships.






